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The Promenade Shops at Saucon Valley Welcomes Sweet Diehl Boutique to the Center’s Pop-Up Shop


Center Valley -

The Promenade Shops at Saucon Valley Welcomes Sweet Diehl Boutique to the Center’s Pop-Up Shop

Local Female Entrepreneur Adds New Location In Center Valley

CENTER VALLEY, Pa. – August 1, 2023 – The Promenade Shops at Saucon Valley, an open-air lifestyle shopping center in Center Valley, Pennsylvania (www.thepromenadeshopsatsauconvalley.com), welcomes Sweet Diehl Boutique, a women’s fashion boutique founded by local entrepreneur Andrea Diehl, to the brand-new Promenade Pop Up Shop at the outdoor lifestyle center. Sweet Diehl Boutique will host its grand opening on Saturday, August 5th, in its new pop-up location next to Carter’s and Oshkosh B’gosh. For a downloadable photo, visit https://bit.ly/43QE927.

“The new pop-up location will be Andrea’s second area storefront,” says Natalia Stezenko, Senior General Manager for The Promenade Shops at Saucon Valley. “Open seven days a week, guests will find tops, bottoms, dresses, shoes, outerwear, accessories and more in the store, introducing them to a new brand in the center’s convenient pop-up location.”

“At Sweet Diehl Boutique, we understand that fashion is not one-size-fits-all. That's why we handpick a diverse range of styles that cater to every body type, ensuring that our customers feel confident and beautiful in everything they wear,” says Diehl. “Whether someone is petite, curvy, or somewhere in between, we have something special just for them.”

“We are proud to support local entrepreneurs like Andrea, and we invite others in the community who would like to test the waters with their own brick-and-mortar location to experience the Promenade Pop Up Shop as well,” says Krista Berardelli, Marketing Director and Business Development Manager for the center.


The new Promenade Pop Up Shop is a dedicated 1,500-square-foot space that gives local entrepreneurs an opportunity to showcase their retail brands. New at The Promenade Shops at Saucon Valley, the Promenade Pop Up opportunity will help fledgling retailers expand their reach into a temporary brick-and-mortar space at the shopping center while also introducing the community to a growing roster of new businesses. Those interested in launching a pop-up retail location at The Promenade Shops at Saucon Valley can visit https://www.thepromenadeshopsatsauconvalley.com/promenadepopup or email Bil Ingraham at BIngraham@CentennialREC.com for more information.

About The Promenade Shops at Saucon Valley
The Lehigh Valley’s premier outdoor lifestyle center, The Promenade Shops at Saucon Valley in Center Valley, Pennsylvania, features a unique blend of more than 50 national retailers, one-of-a-kind boutiques, top-notch eateries and entertainment destinations all located in a beautiful, mountainside setting. The center’s Main Street has a small-town feel complete with water fountains, fire pits, gathering areas, a stone gazebo, a grand platform event stage, and a Town Square surrounded by amphitheater-style seating. At The Promenade Shops at Saucon Valley, guests will enjoy the ambiance, convenience and unparalleled collection of dining, retail and entertainment options. To learn more, visit the shopping center’s website at https://www.thepromenadeshopsatsauconvalley.com or follow The Promenade Shops at Saucon Valley on Facebook, Instagram, Tiktok, YouTube and LinkedIn.

Media Contacts:
Deborah Blackford
Blackford & Associates
Blkfrdpr@gmail.com
714-280-8765

Karen Franse
Blackford & Associates
karenfranse@gmail.com
386-649-1887

Carmen Herlihy
Blackford & Associates
cherlihypr@gmail.com
646-770-2623

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